What We Do

Energize your Sales Channels with a Defensible ROI Story

that Seals the Deal 

Product innovation and top notch sales people will bring a certain level of sales success--with the buyer that doesn’t require a financial justification to invest in your solution. 

But buyers have changed.  Finance organizations have a stronger voice than ever before--and a solid business case is required for approval for major investments. 

Don’t get left out. Arm your direct and partner sales channels with dynamic sales tools to create a defensible ROI story that helps your prospects say YES--with the full support of Finance. 

Consynity has developed Return on Investment (ROI) and Total Cost of Ownership (TCO) sales tools for over 30 product and services companies in technology, professional service and manufacturing. Founded by a CPA, Consynity has deep financial and analytical expertise, coupled with the ability to quickly translate your value proposition into a compelling, easy to understand ROI or TCO sales tool. 

Consynity understands the challenge, and has solved it many times before. Consynity’s proven method creates a Consultative Value Dialogue for your product or service. 

We will partner with you to create:

• ROI or TCO Model, Illustrating the Financial Value of Your Solution vs. Competitors 
• 3rd Party Benchmarks Showing Real Customer Results and Expected Benefits 
• User Guide and Training Materials 
• Case Study from Customers, Giving Testimony to Your ROI or TCO Story 
• White Paper (optional) Tracing Financial Results to Key Points in Your Value Proposition 

Client Example:  Consynity created and implemented an ROI / TCO business value sales tool to create compelling, credible analyses demonstrating the financial value proposition of client’s application lifecycle management software.  Broad implementation of the tool helped the sales organization increase deal size by 53% and reduce average sales cycle by 24%.

Companies with high Customer Satisfaction Index scores typically do very well in the stock market. There are always multiple factors that affect stock price over time. However, if one created a portfolio of the top 30-35 American Customer Satisfaction Index companies in their respective industries each quarter, from 2006 to 2021, this portfolio would have generated a cumulative return of 1,788%, compared to the S&P 500 return of 429%.

Across industries, audiences and touch points, how companies choose to interact with those they encounter sets a precedent for whether someone should ever interact with that brand again. And in today’s world of near limitless options, customer experience has become increasingly important as it is what consistently sets a brand apart from the rest.

It might be daunting to think about making changes to your organization’s experience – from employees to customers and more, there are many audiences to consider, many moments in the journey to approach and many channels and ways to engage. 

True customer experience transformation requires taking a hard look at your current experience, setting aside all boundaries, listening to customers, assessing your competition, and truly transforming customer experience in a way that goes beyond today’s expectations to capture new audiences or create new sources of revenue.

For over 20 years, Consynity has guided companies in the financial services, high tech, health care, and manufacturing industries through this transformation.  We help our clients understand what customers value most and focus the client’s service model on delivering high value, differentiated services that turn satisfied customers into deeply loyal lifetime customers. 

Our Acceleration of Business Value methodology identifies the fastest, most financially effective path to a Customer Experience that will increase customer retention and referrals.

Consynity will help you clearly understand:

• Customers’ Assessment of Your Customer Experience vs. Competition 
• Correlation of Service Elements to Customer Retention 
• Your Optimal Service Philosophy and Strategy 
• Your Vision of Differentiated Customer Experience 
• Roadmap to Achieving the Vision: Key Initiatives that Deliver Desired Change 
• Business Value Accelerators: Quantifying Improvements to Service, Cost, Revenues and Profits 

Our clients engage us to design and facilitate Outcome-based Workshops to help them solve complex problems, drive organizational alignment, and surface new ideas and strategies.  We collaboratively design the workshop, and provide expert engaging facilitation of the event.

We engage participants ahead of the sessions to constructively challenge assumptions, interactional dynamics, and seek common ground through active participation in the evolving conversations.  We custom design each workshop or event to the business purpose, nature of the issues involved, and profile of the attendees.  We’ve applied this approach successfully to dozens of executive workshops, kickoffs of newly formed teams, chartering sessions, and strategy sessions.

We will partner with you to create:

• Workshop Desired Outcomes and Step by Step Agenda to Deliver
• Participant Interviews to Understand Level of Alignment, Common Themes and Points of Potential Conflict
• Structured Approach to Achieving Outcomes
• Pre-Work, Meeting Set Up, Execution and Follow up
• Engagement and Team Building Exercises and Activities

Client Example:  Consynity partnered with a leading software company to transform leadership, align organizations around common language, concepts and leadership models, and provided an organizational roadmap for large or small-scale culture change.

The client is now a high performing organization, with an established leadership philosophy, cross-functional synergies, and dramatically enhanced ability to understand and deliver to customer needs.

Your revenues are flat, your costs continue to increase, and while your employees are worker longer and harder, productivity hasn't increased. Many factors are at work in your business, but which are the few that can drive dramatic improvement?

Consynity will help you identify the critical capabilities needed to drive growth and the process improvements that can take inefficiency and cost out of your business. Consynity's deep understanding of communication, productivity and customer interaction technologies highlight opportunities to transform the way you do business -- at a business model, process or interaction level.

It is often said that the most valuable asset in any company are the company’s employees. Employees deliver innovation, build and enhance the company brand, and ensure customer loyalty.

Therefore, when any company decides to acquire another company, a high priority consideration needs to be proactively managing the employee experience of both the acquired employees and the employees in acquiring organization that is integrating the new company.

Consynity has guided many acquiring leadership teams through this critical process – by focusing on key principles:

• Strategy:  Motivate new employees by clarifying their contribution to acquiring company vision and business strategy
• Culture:  Understand and align the cultural differences between the two companies
• Employee Needs:  Recognize that unlike new hires, acquired employees did not choose to work at the acquiring company and often use this event as a trigger to test the waters of the job market
• Clear, Consistent Communication:  Employees in both companies watch even more closely for cues from leadership – alignment, consistency and openness are paramount 
• Listening: Creating an environment where employees feel free to voice their concerns, uncertainties and needs throughout the integration lifecycle

We will use a variety of innovative techniques to design and implement employee experiences that will ensure that you retain key talent, keep employees motivated and engaged and achieve the full value of the deal.

Mergers and acquisitions are a powerful growth strategy—if you are able to create the leverage you’ve identified. Few do. Too often, companies will announce the news, and then, for fear of the effects of sudden change on employees, leave it alone for a year, maybe two. This creates unease internally and externally, and leaves an unfulfilled promise to the customer.

Where do acquisitions fall short of expected value?

• Change fatigue—employees hope to ‘outlast’ the new strategy.
• Leaders have day jobs—driving change that ‘sticks’ requires time and skills many don’t have. Change management program support, implementation, and messaging can help them succeed.
• Shared vision—operational efficiencies, while often the driver, are hard to get behind. Show them “why” and “what’s in it for them” -- impact to customers, employees, shareholders.
• Transparency and inclusivity—communicate in a way employees can receive, at every level, to create action.
• Systems—investment in tech that isn't vision-driven, tied to business goals, and properly rolled out to employees.

Consynity brings the empathy and expertise to partner with your leadership to develop the strategy, support the plan, and execute and monitor your integration initiatives.  We will help you engage your new and existing employees, align on shared vision and goals and accelerate the adoption of change.

You secured the deal—we support the hard work that comes next.  Contact us to understand the difference we can make for you.

As your business faces increasing disruption from outside forces, and you focus on innovation to compete and break away, keeping up with market change is nearly impossible.  To capitalize on new opportunities, you have to constantly refine, invigorate and enhance your product and service portfolio.

Inorganic growth – acquisitions, mergers, alliances, joint ventures is one of the fastest paths to success – but comes with a new set of complexities. 

Your growth decisions must align with your strategic objectives, add new capabilities, and align with your culture and values.  With extensive experience in integration planning and execution, we help our clients quickly and cost effectively add strategic capabilities and reach.